Yap

The Yap is an American clothing and accessories retailer based in San Francisco, California. A global franchise, Yap remains the largest specialty apparel retailer in the U.S., appealing to a broad demographic of customers although they tend to target youth.

In-game Involvment
Numerous billboards appear throughout Metropolis advertising the clothing chain.

Trivia

 * YAP is presumably the DC comics rendition of the clothing chain,.